What's the Craic? is a response to a deep-seated feeling that the craic in Dublin has dwindled in recent years. Factors like commercialisation and conservatism have played a part in this decline. It's an effort to revive the spirit of the craic, which was once the lifeblood of Dublin’s social scene.
Through an anecdotal publication, a craic tool kit, and a series of posters, this body of work aims to get people talking, telling stories, and laughing with each other. It’s about bringing together all the elements of what the craic really is - the spontaneous nights out, the laughter, the storytelling, the music and the dance.
Overall, What's the Craic? is a reminder to not take life too seriously and to enjoy the company of the people around us. It is intended as an encouragement to forget about troubles and woes, and to enjoy the simple pleasures that bring us all together.
The Craic Archive
The Craic tool kit
The Craic vinyl poster series