BA Product Design

Product design is about shaping the world around us. Most objects, from toys to medical devices and from furniture to consumer electronics, are subject to product design. At its core, product design is about understanding people and how they experience and interact with their surroundings. These understandings are transformed into innovative compelling designs through a robust creative process and wide ranging technical expertise. This kind of training enables our graduates to help make the world a fairer, more inclusive and sustainable place.

Students develop their skills within a creative art and design school environment, underpinned by technical expertise and extensive links with industry. The programme is delivered primarily within the design studio with projects tackling a wide range of issues from consumer product design to sustainable design, service design and design for social impact. Through these projects, students develop core skills in human-centered research, sketching, CAD modelling, rapid prototyping and visual communication.

The BA Product Design at NCAD has developed a strong international reputation for producing graduates whose common strengths lie in the creation of innovative designs, products and services.